Newsletter October 2018

Newsletter October 2018

The summer and fall of 2018 has been really busy for us at Avee !  The number of sold units has been growing with an average rate of 25% per month since April and this has been quite a mouthful to handle for us as a small company. Since April we have simply had a very busy time being able to ship products – but we believe this means we are doing something right.
Handling the increased number of orders has for sure put some pressure on us when it comes to being able to deliver and plan for future deliveries.

When we started the company close to two years ago, we expected that most of the customers would be private pilots. However what we do experience – based on the number of sold units with special connectors (XLR-5 and Neutricon in particular) and direct contact with the customer, is that 80-90% of the customers are commercial pilots.
The fact that these professional pilots are investing in products from us makes us quite proud.

As you might know already, all products are designed in Norway – and final assembly, test and shipments are done from here. The plastic enclosures (the plastic for the Avee) and cables are manufactured in China – and the quality of the work is simply amazing. 
For final assembly of the circuit boards inside the avees, we are using a local company located a few minutes away from our office.

We are incredibly happy with the good relationship we have with our manufacturers, and of course: we could not have done it without them !

Product improvements and optimization
Since April this year, we have been spending development resources on three different fields; production improvements, product optimization and new development.
The product we sold in December last year, is not the same product as we are selling now even if it looks the same from the outside.

On the avee microphone add-ons we have implemented the following major upgrades:

  • The detachable microphone element
    We introduced the detachable microphone late July with two different microphone lengths available.
    This has been a highly successful upgrade! Apart from being able to exchange the microphone in the matter of seconds (without tools), you can choose between two different microphone boom lengths: 145mm and 165mm.
  • New cable & connector
    The cable was completely redesigned in June (delivery July).
  • Electronics redesign (part 1)
    The electronics inside the avee was redesigned in June mainly to optimize production.
    Note that the electronics inside the avees is similar for all existing models.
  • Plastic redesign part 1
    The plastic enclosures for the avees fitting the QC25 & 35 was redesigned in March to improve the fit to the headset.
  • Plastic redesign part 2
    The plastic enclosures for the avees fitting the QC35 has just gone through a new redesign to reduce final assembly time and to improve product stability.
    We started shipping products with the new enclosure last week.


New development 1: the Avee Bluetooth Controller 
On the new development side, the Avee Bluetooth Controller has been our main focus. We had to postpone this product because of the extreme situations we have had this year, but we are now back on track.
We are happy to announce the time of shipment ( December this year) – and the product is simply amazing. Fun and simple to use – and it looks like ‘it has been made in the city’ as ‘us folks up here in the north’ like to say when we see something extremely gorgeous, awesome and not the least: user friendly and useful!
More information will be presented on the web during the coming weeks.

New development 2: the Avee Microphone add-on for the Sony WH-1000XM3
Yes – this is truly something very good. The Sony WH-1000XM3 was released some weeks ago, and we were the first one in line to get it here in Norway.
The Sony simply gets extremely good feedback from reviews: better comfort, better ANR and better passive noise reduction (ANR off) than the QCs.

We would like to add some more things:

  • The audio level is way better on the Sony compared to the QCs when ANR is OFF (flat battery or simply off). There is hardly no reduction in audio level with a flat battery – and this is important for pilots.
  • Mechanically the Sony is using a 3.5mm audio connector instead of a 2.5mm connector for connecting external audio and the avee.
    Together with the pat.pending Avee Magnet connection, this gives a very secure connection between the avee and the Sony. The microphone boom and the cables are standard avee cables and fits all avee products.
  • The Sony warns you when the ANR battery is getting low even when the avee is plugged in.
    The QCs are not doing this.
  • The avee electronics is completely redesigned to fit the physical dimensions on the Sony. There are lots of news inside this electronics which we have to come back to in mid November.

We TRULY believe the Sony will be great choice great for aviators: both in the front seat – or when relaxing in the back seat.
Or relaxing under 1) a Norwegian birch tree & snow & -18,3C / or 2) under a palm tree with a fresh mojito and +28C.

Happy Halloween and have a great fall!
The Avee team


Privacy and Policy

1. Introduction
1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

2. Collecting personal information
2.1 We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);

(b) information that you provide to us when registering with our website (including your email address);

(c) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including [your name and email address);

(d) [information relating to any purchases you make of our goods (including your name, delivery address, payment address, telephone numbers, email address and card details);

(e) [information that you post to our website for publication on the internet (including your user name, profile pictures and reviews);

(f) information contained in or relating to any communication that you send to us (including the communication content and metadata associated with the communication); and

(g) any other personal information that you choose to send to us.

2.2 Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

3. Using personal information
3.1 Personal information submitted to us through our website will be used for the purposes specified in this
policy or on the relevant pages of the website.

3.2 We may use your personal information to:

(a) administer our website and business;

(b) personalise our website for you;

(c) enable your use of the services available on our website;

(d) send you goods purchased through our website;

(e) send statements, invoices and payment reminders to you, and collect payments from you;

(f) send you non-marketing commercial communications;

(g) send you email notifications that you have specifically requested;

(h) send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);

(i) send you marketing communications relating to our business [or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(j) provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);

(k) deal with inquiries and complaints made by or about you relating to our website;

(l) keep our website secure and prevent fraud; and

(m) verify compliance with the terms and conditions governing the use of our website.

3.3 If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

3.4 We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.

3.5 All our website financial transactions are handled through our payment services provider PayPal. You can review the provider’s privacy policy at We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

4. Disclosing personal information
4.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

4.2 We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.

4.3 We may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any ongoing or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

4.4 Except as provided in this policy, we will not provide your personal information to third parties.

5. International data transfers
5.1 Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.

5.2 Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China and India.

5.3 Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

5.4 You expressly agree to the transfers of personal information described in this Section 5.

6. Retaining personal information
6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

6.2 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.3 Without prejudice to Section 6.2, we will usually delete personal data falling within the categories set out below at the date/time set out below:

(a) personal sensitive data will be deleted at least once a year.

6.4 Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data:

(a) to the extent that we are required to do so by law;

(b) if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

7. Security of personal information
7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

7.2 We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

7.3 All electronic financial transactions entered into through our website will be protected by encryption technology.

7.4 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7.5 You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

8. Amendments
8.1 We may update this policy from time to time by publishing a new version on our website.

8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

8.3 We may notify you of changes to this policy [by email or through the private messaging system on our website].

9. Your rights
9.1 You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a) the payment of a fee (currently fixed at USD 10); and

(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

9.2 We may withhold personal information that you request to the extent permitted by law.

9.3 You may instruct us at any time not to process your personal information for marketing purposes.

9.4 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

10. Third party websites
10.1 Our website includes hyperlinks to, and details of, third party websites.

10.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.

11. Updating information
11.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

12. About cookies
12.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

12.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

12.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

12.4 Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

13. Our cookies
13.1 We use only session cookies on our website.

13.2 The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

(a) we use avee to enable the use of a shopping cart on the website, improve the website’s usability and prevent fraud and improve the security of the website.

14. Analytics cookies
14.1 We use Google Analytics to analyse the use of our website.

14.2 Our analytics service provider generates statistical and other information about website use by means of cookies.

14.3 The analytics cookies used by our website have the following names: _ga, _gat, __utma, __utmt, __utmb, __utmc, __utmz and __utmv.

14.4 The information generated relating to our website is used to create reports about the use of our website.

14.5 Our analytics service provider’s privacy policy is available at:

15. Third party cookies
15.1 Our website does not use third party cookies.

16. Blocking cookies
16.1 Most browsers allow you to refuse to accept cookies; for example:

(a) in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;

(b) in Firefox (version 47) you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and

(c) in Chrome (version 52), you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.

16.2 Blocking all cookies will have a negative impact upon the usability of many websites.

16.3 If you block cookies, you will not be able to use all the features on our website.

17. Deleting cookies
17.1 You can delete cookies already stored on your computer; for example:

(a) in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at;

(b) in Firefox (version 47), you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”; and

(c) in Chrome (version 52), you can delete all cookies by accessing the “Customize and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.

17.2 Deleting cookies will have a negative impact on the usability of many websites.

19. Data protection registration
19.1 We are not storing or handling any personal sensitive data.

20. Our details
20.1 This website is owned and operated by Avee AS.

20.2 We are registered in Norway under registration number 914083230, and our registered office is at Drammensveien 167, 0277 Oslo, Norway.

20.3 Our principal place of business is at Drammensveien 167, 0277, Norway.

20.4 You can contact us:

(a) by post, using the postal address given above; or

(b) by telephone, on the contact number published on our website; or

(c) by email, using the email address published on our website.